What does it mean to have a sense of urgency?
In a business context, to have a sense of urgency is to act promptly and with intention to make things happen efficiently and effectively. Having a sense of urgency means doing what needs to be done immediately, without being asked and in the most thorough way possible in order to create change. This phrase is most often used in the context of leadership, along with in sales and marketing functions.
Why is it important to create a sense of urgency for change?
Creating a sense of urgency is arguably one of the most important organizational drivers of change. Fostering an environment that has a sense of urgency requires employees to be innovative, ambitious and efficient — three important characteristics for driving change. Additionally, a sense of urgency requires employees to function confidently and largely on their own, increasing their independence and optimizing processes to deliver better individual results.
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