The Internet is a tool for rapid communication of information of all kinds.
The entire technological revolution involving the Internet has a single
focus: it is to increase the speed and reliability at which vital information is
transmitted between and among interested parties.
Every single technological advance or improvement is a way of increasing the speed at which this communication takes place.
The first corollary of the Law of the Internet is:
The three keys to Internet success are “Faster, Cheaper, Easier.”
Today, as never before, people are in a hurry.
At the same time, everyone wants to get what they want at the lowest possible price, as easily as possible and with the greatest convenience.
Successful Internet companies are those that offer products and services faster, cheaper and easier than their competitors.
All three must exist for an Internet company to survive and thrive.
The second corollary of the Law of the Internet is:
The value of an Internet company is in direct proportion to the value of the information it provides.
The greater the immediate financial or personal impact of the products,
services and information an Internet company provides to its customers, the greater is the value of that company.
There are many Internet companies that offer information, products
and services that are of limited interest and value, and then, only to a small
number of potential buyers and sellers.
The third corollary of the Law of the Internet is: The only real value
of information is what people are willing to pay for it.
The primary use of the Internet today is to quickly find information on
a variety of subjects.
For this reason, and because so many Internet sites
offer free information, it is extremely hard to sell information on the Internet.
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